{"id":551,"date":"2023-09-06T11:55:47","date_gmt":"2023-09-06T09:55:47","guid":{"rendered":"https:\/\/jsotta.ch\/history\/"},"modified":"2024-06-17T11:24:57","modified_gmt":"2024-06-17T09:24:57","slug":"history","status":"publish","type":"page","link":"https:\/\/jsotta.ch\/en\/history\/","title":{"rendered":"HISTORY"},"content":{"rendered":"

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A VERMOUTH WITH A LONG HISTORY
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THE JSOTTA TRADITIONAL BRAND
\nWAS OMNIPRESENT<\/h1>\n

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LATELTIN AG 1899
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TOP OF SPIRITS
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The company established by Federico Lateltin in 1899 specialised mainly in wines in its early days which led to a broad knowledge of the production of high quality Swiss vermouth.<\/p>\n

Photo: 1940 \u2013 employees in front of the company building in the Haldenstrasse in Zurich.<\/em><\/p>\n<\/div>\n<\/div>\n

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50S AND 60S
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VERMOUTH BOOM
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In the 50s and 60s there was a real vermouth boom in Switzerland. At this time Lateltin AG sold up to 480,000 bottles of Jsotta a year which made it the number 1 in the German-speaking area of Switzerland.<\/p>\n

Jsotta was omnipresent. Every household had a bottle of Jsotta and cult Jsotta ads adorned placard walls and building fa\u00e7ades.<\/p>\n

Photo: Lateltin bottle filling facility in 1960 during Jsotta production.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

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80S AND 90S
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THE TEMPORARY END
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The boom was followed by difficult times for Jsotta. International brands were in demand and Jsotta found it increasingly hard to assert itself against the big brands.<\/p>\n

When the new alcohol law of 1999 led to the cancelling of tax benefits for Swiss products the company was forced to stop its production of Jsotta vermouth.
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\nPhoto: Jsotta lorry 1986<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

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After 18 years …
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THE RIVIVAL
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But Lateltin did not want to give up the once well-known brand. At the end of 2016, the company decided to relaunch Jsotta. The old recipe served as the basis with one idea: to launch Jsotta as the first genuine Swiss vermouth. And so, since then, Jsotta has been made from Swiss wines and flavoured with Swiss herbs.<\/p>\n

Lateltin AG now offers a selection of high-quality Swiss vermouths with a long tradition in the form of the Rosso, Bianco, Ros\u00e9 and Dry varieties. Jsotta Bitter, Jsotta Aperitivo and the non-alcoholic alternatives, Jsotta Senza, complete the range.<\/p>\n

Photo: Jsotta Rosso, Bianco and Ros\u00e9<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

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